Breaking Twitter by Ben Mezrich
Author:Ben Mezrich [MEZRICH, BEN]
Language: eng
Format: epub
Publisher: Grand Central Publishing
Published: 2023-11-07T00:00:00+00:00
CHAPTER ELEVEN
On any other Thursday night, the procession would have seemed macabre: a few dozen cars snaking slowly through the open iron gates of one of the oldest cemeteries outside Charlotte, lit from both sides by the flickering orange glow of torches. The air was thick with the scent of burning, the only sound the crunching of gravel under the car tires. Both Mark and his wife, Gina, were dressed head-to-toe in black. Mark wore a cape tied tightly at his neck, while his wife sported a robe of velvet and silk that shimmered down over her stockinged legs.
It was only when he caught a glimpse of the two of them in the rearview mirror that the atmosphere shifted from macabre to absurd; his fake plastic fangs were so long they hung down over his bottom lip, and Ginaâs pointed black hat was nearly piercing the faux leather upholstery of his Buickâs ceiling. Mark smiled as he watched Gina add more green makeup to her cheeks, and then she raised an overly jagged eyebrow at him.
âReady to party like itâs 1699?â
He laughed, shaking his head. As bad as the joke was, the levity was appreciated. Waiting in the line of cars to enter a Halloween party sponsored by a local Charlotte charityâmore than twenty minutes now, and they hadnât even arrived at the check-in booth a dozen yards inside the cemeteryâs dramatic front gateâhad actually been the best part of his day. It didnât even matter that his Dracula costume was ridiculously uncomfortable, from the fangs to the sticky pomade plastered to his head forming an obscene widowâs peak, to the polyester cape that seemed to trap his bodyâs warmth. He felt like he was lugging around his own personal sauna on an already unseasonably warm October night. Heâd still have chosen a two-hour wait in the car with Gina over the day heâd spent corralled in his office, waiting for word from San Francisco.
But as the big moment had finally occurredâElon signing his deal, officially taking over Twitterâthere had been nothing but crickets. No email from the new boss telling his employees how excited he was, no comments about what the plan would be over the next few days or weeks, no comfort in the face of the many rumors that were now flying through the company, via text and tweet and Slack. Nothing but goddamn crickets.
Mark had stayed in touch with his team throughout the afternoon, mostly by Zoom. As the firings of Parag, Bret, and the rest of the top-tier managers had made the news, Mark had done his best to keep his charges calm, explaining that he was in the same boatâand although heâd heard all the same rumors they had, he believed that retaining talented employees would have to be a priority for new management. The goal was to make Twitter better, not tear it apart. When those firings were followed by the odd and confusing messages sent to the thousands of engineers at the
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